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Strategy Determination Of Small And Medium Enterprises A Comparison Of Turkish And Libyan Enterprises

BROWSE_DETAIL_CREATION_DATE: 27-02-2018

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BROWSE_DETAIL_TYPE: Thesis

BROWSE_DETAIL_SUB_TYPE: Masters

BROWSE_DETAIL_PUBLISH_STATE: Unpublished

BROWSE_DETAIL_FORMAT: PDF Document

BROWSE_DETAIL_LANG: English

BROWSE_DETAIL_SUBJECTS: By region or country, Business,

BROWSE_DETAIL_CREATORS: Elmabrouk, Walid El Hadi Abdulsalam (Author),

BROWSE_DETAIL_CONTRIBUTERS: Erkan, Erman (Advisor),

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Small and Medium Enterprise (SME), Key Performance Indicators (KPIs), Analytical Hierarchy Process (AHP)


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The success and performance of SMEs is known to drive the growth of the economies worldwide, as the majority of the jobs and business volume is attributed small and medium enterprises. Therefore, the continuous establishment, survival and growth of SMEs is considered a key strategy for any economy to stay healthy. In this research, several aspects of SMEs success factors and key performance indicators (KPIs) are studied through the literature review and the case study. A read through the literature contributed into compiling a list of key performance indicators for the success and performance and SMEs. Moreover, an Analytical Hierarchy Process (AHP) method is used in a case study in order to evaluate a strategy for the SMEs success and growth in Turkey and Libya. The KPI’s are used as criteria and sub-criteria for the feedback of the experts from both countries on the most important items to be considered in the SME strategy through a pairwise comparison between them. In Turkey, the results of the study showed innovation as the most important main criteria in SMEs success and growth, while management and human resources, and financial performance are indicated as the most important main criteria for Libya. Furthermore, flexibility in facings risks, R & D focus, and laws and regulation in support of the SMEs, are concluded as the most important sub-criteria for Turkey. Understanding customer and market conditions, knowledge competency, and management strategies are concluded among the most important sub-criteria for SMEs’ success and growth in Libya. Based on the results of the research, recommendations are provided for both case studies in order to empower SME’s development.


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