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Election Posters in Turkey: a Visual Communication Application

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BROWSE_DETAIL_TYPE: Conference or Workshop Item

BROWSE_DETAIL_SUB_TYPE: Paper

BROWSE_DETAIL_PUBLISH_STATE: Published

BROWSE_DETAIL_FORMAT: PDF Document

BROWSE_DETAIL_LANG: English

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BROWSE_DETAIL_PUBLISHER: International Conference on Management Innovation and BInternational Conference on Management Innovation and Business Innovation (ICMIBI) PT I Book Series BROWSE_DETAIL_PUBLICATION_NAME: Lecture Notes in Management Science BROWSE_DETAIL_PUBLICATION_LOCATION: Singapore BROWSE_DETAIL_PUBLICATION_DATE: 2013 BROWSE_DETAIL_PUBLICATION_NUMBER: 15 BROWSE_DETAIL_PUBLICATION_VOLUME: 1 BROWSE_DETAIL_PUBLICATION_PAGE: 563-567


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Political communication, visual communication, graphic design principles, Turkey, election posters


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Visual designs of posters are as important as their content. For that reason posters should be designed according to the graphic design principles in order to succeed in their political communication. Based on this proposition, this study analyses the election posters used by three major political parties in Turkey with a special focus on their use of graphic design principles. The evaluation scores showed that, the Justice and Development Party, AKP is the most successful party in employing the graphic design principles in their posters which is followed by the People’s Republican Party, CHP and Nationalist Action Party MHP.


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