Bu kaydın yasal hükümlere uygun olmadığını düşünüyorsanız lütfen sayfa sonundaki Hata Bildir bağlantısını takip ederek bildirimde bulununuz. Kayıtlar ilgili üniversite yöneticileri tarafından eklenmektedir. Nadiren de olsa kayıtlarla ilgili hatalar oluşabilmektedir. MİTOS internet üzerindeki herhangi bir ödev sitesi değildir!

Understanding Behaviors Of Customers In B2c E-Commerce Websites: A Case Study On Iraqı People Living In Turkey

Diğer Başlık: Understanding Behaviors Of Customers In B2c E-Commerce Websites: A Case Study On Iraqı People Living In Turkey

Oluşturulma Tarihi: 27-09-2019

Niteleme Bilgileri

Tür: Tez

Alt Tür: Yüksek Lisans Tezi

Yayınlanma Durumu: Yayınlanmamış

Dosya Biçimi: PDF

Dil: İngilizce

Konu(lar): TEKNOLOJİ,

Yazar(lar): Mahmood, Hamid Majeed Mahmood (Yazar),

Emeği Geçen(ler): Çağıltay, Nergiz E. (Tez Danışmanı), Menekşe, Gonca Gökçe (Tez Danışmanı),


Yayın Tarihi: 09-09-2019


Dosya:
file show file
Görüntüle
download file
Kaydet

Anahtar Kelimeler

E-commerce, B2C e-commerce, online shopping, Trust


Özet

Previous studies about e-commerce demonstrated that online shopping is considered a series of customers and e-commerce websites evaluations. Nevertheless, the construction and preserve the trust in internet and virtual environment is a complex process. This process takes the form of technology evaluation in addition to honesty of retailers in the provision of their promises to agents. The main goal of this study was to understanding behaviors of customers in B2C e-commerce websites. As a case study, the Iraqi people who live in Turkey are evaluated. Market Orientation, Security and Trustworthiness, User Interface Quality, Perceived product and service information quality, Relational Benefit, Importance of website Reputation and Social Presence and their relationships with online trust in B2C e-commerce have been analyzed. In order to conduct this study, a convenience sampling technique to carry out the survey has been conducted. A questionnaire on a sample of Iraqi community who live in Turkey and the data has been analyzed by the use of the Statistical Package for Social Science (SPSS). A Pearson’s correlation analysis was used in order to test the relationships between Trust in ecommerce and e-commerce factors. As well as, hierarchical multiple regressions were used to assess the ability of eight measures (Market Orientation, Risk, Security and Trustworthiness, User Interface Quality, Perceived product and service information quality, Relational Benefit, Importance of website Reputation and Social Presence) to predict levels of Trust in e-commerce (Trust in e commerce Scale). The results of the study show that observed security; observed privacy and observed reputation are considered of the most significant elements effect the trust of customers online with mentioning to Iraqi online customers who live in Turkey.  Other elements with significant degree are varied and different but the most important of them are perceive third party and observed website quality have important relationship with online trust.  Lastly, results providing limited indication to create an important connection with the independent variable of trust.



İçindekiler



Açıklamalar



Haklar



Notlar



Kaynakça


Atıf Yapanlar

Gözat Sayfasına Dön

 

Sosyal Medya ve Araçlar

İstatistikler

  • Kayıt
    • Bu ay: 4
    • Toplam: 2441
  • Online
    • Ziyaretçi: 24
    • Üye: 0
    • Toplam: 24

Detaylı İstatistikler