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Factors Affecting Attitudes And Perceptions Of Consumers Toward E-Commerce Transactions: A Comparison Of Citizens Living in And Abroad Libya

Oluşturulma Tarihi: 07-02-2019

Niteleme Bilgileri

Tür: Tez

Alt Tür: Yüksek Lisans Tezi

Yayınlanma Durumu: Yayınlanmamış

Dosya Biçimi: PDF

Dil: İngilizce

Konu(lar): TEKNOLOJİ,

Yazar(lar): Elbarki, Ali İbrahim (Yazar),

Emeği Geçen(ler): Toker, Sacip (Danışman),

Anahtar Kelimeler

E-commerce , E-commerce in Libya, barriers, consumer behavior, consumer attitudes, B2C E-commerce, online shopping


Özet

This study is aimed to explore factors influencing customers’ online behaviors and their attitudes in E-commerce transactions in Libya focusing on differences between citizens living inside and outside Libya. The questionnaire was applied in this study depending on previous studies. The study targeted the Libyan citizens in Libya and abroad by sending the link of the questionnaire in the social media and pages of the Libyan communities abroad. The interaction was positive where 274 were responders in 24 days, some of the responses we consider outliers have been deleted so that we got a total of 249 respondents. The study examined the behavior of customers online with a focus on the barriers to the adoption of E-commerce, the cultural aspect and customer attitudes. The study concluded that differences between consumers of E-commerce in Libya and abroad and most negative indicators in who live in Libya. In general, Libyan consumers see E-commerce transaction not easy to learn. Also, although they believe the security level of the network is not easily invaded, they believe that there is a risk in dealing with E-commerce transactions. Besides, the consumers residing in Libya are less trust and more fearful for their personal information more than consumers residing abroad, On the other side, those who residing abroad believe for risk of identity theft more than who live in Libya. Therefore, we need to enhance all the factors and attitudesivthat have been negatively scored on residents within Libya. For example, suitable infrastructure, improve the online banking services, the increase of knowledge, overcome the difficulties and raise the level of confidence of consumers towards E-commerce.


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